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Not Dull In Hull

Although many of us work, live, study or do business in this fair city of ours what exactly do we know about Hull, its future and what do we need to be shouting about?

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Who Uses Market Research?

Whether you are starting a business, growing a business or launching a new product or service then research is your most useful tool.

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Focus Groups - The Basics

Did you know that social scientists invented the concept of focus groups in the 1940’s to record and measure the effect of morale films during WW2? Today of course they are widely used by both multinational businesses and SME’s in order to ensure their relevance in their chosen marketplace.

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