Our Core Services

Focus groups

Why?

  • Gain a clearer understanding of your market segment
  • Gather feedback on product development at key stage gates to enable you to fine tune in real time
  • Identify and analyse real opinions from real people to make a real difference to how you position yourself in the market to optimise success

How?

Cherry Cube can find, screen and organise the right number of people with the right profile, whenever and wherever you need them, helping you to gather invaluable information and feedback, efficiently and effectively.

Product testing

Why?

  • Drive improved standards and ensure your products perform correctly before taking to market
  • Gain a better understanding of your customers’ needs to help you improve your offering
  • Identify potential improvements
  • Gain insight to strengthen your future NPD pipeline
  • Improve sales and achieve a better ROI

How?

We’re agile enough to source the right combinations of people to help you evaluate your products properties and performance at every stage, helping you make informed decisions about your products development and maximise its success in the future.

Market surveys and product intelligence

Why?

  • Gain a greater understanding of your market
  • Learn from current and potential customers to improve the way you shape your strategy
  • Maximise opportunities to increase sales

How?

We are helping all sizes of business, from SMEs to multi-nationals. We’re able to put together reliable research teams and conduct research both at your premises and in the field, to help you gather market knowledge, understand the aspirations and values of your current and prospective customers, and maintain a competitive edge.